Madhya Pradesh, known as the “Heart of Incredible India,” is celebrated for its rich cultural heritage, diverse wildlife, and spiritual depth. From the UNESCO World Heritage Sites of Khajuraho, Sanchi, and Bhimbetka to the lush biodiversity of Kanha, Bandhavgarh, and Satpura National Parks, the state offers travelers an array of immersive experiences. With an increasing focus on rural tourism, eco-friendly initiatives, and vibrant cultural festivals, Madhya Pradesh continues to evolve its tourism landscape while preserving its heritage and supporting local communities.
In an interview, Mr. Sheo Shekhar Shukla, Principal Secretary, Tourism and Culture, Government of Madhya Pradesh, and Managing Director, Madhya Pradesh Tourism Board, shares valuable insights into the state’s tourism initiatives, highlighting unique experiences and the broader vision for sustainable and responsible tourism.
1. In one sentence, how would you encapsulate the essence of Madhya Pradesh?
Madhya Pradesh is a multifaceted, offbeat destination that beautifully blends rich heritage, diverse wildlife, spiritual significance, and breathtaking natural beauty, offering travelers an experience that is both unique and unforgettable.
2. For travelers planning a visit to Madhya Pradesh, which destinations or landmarks would you consider must-see, and why?
Madhya Pradesh offers something for everyone. Its UNESCO World Heritage Sites are essential stops: the Khajuraho Group of Temples, renowned for their stunning sculptures; the ancient Sanchi Stupa, a symbol of Buddhist heritage; and the Bhimbetka Rock Shelters, with cave paintings dating back thousands of years. For nature and wildlife enthusiasts, national parks like Bandhavgarh, Kanha, and Pench offer incredible jungle safaris and opportunities to spot tigers in their natural habitat. Spiritual seekers should not miss Ujjain, one of India’s oldest cities, or Omkareshwar, a sacred Jyotirlinga shrine. For a peaceful retreat, Pachmarhi, the “Queen of Satpura,” with its lush greenery and serene waterfalls, is a must-visit. Madhya Pradesh truly offers a rich and diverse experience for all types of travelers.
3. What unique activities and experiences can tourists engage in while exploring Madhya Pradesh?
Madhya Pradesh presents a broad range of experiences for every traveler. For wildlife lovers, jungle safaris in Bandhavgarh, Kanha, and Pench National Parks offer thrilling tiger sightings and encounters with diverse wildlife. At Orchha, visitors can enjoy river rafting on the Betwa River, surrounded by stunning landscapes. Hanuwantiya Island, especially during the Jal Mahotsav festival, is a haven for water sports such as boating, jet skiing, and parasailing. Culture enthusiasts can immerse themselves in the classical performances at the Khajuraho Dance Festival or visit the Tribal Museum in Bhopal to learn about the region’s indigenous communities. Spiritual travelers can experience the evening aarti at Maheshwar or visit the Mahakaleshwar Temple in Ujjain, both offering deep insights into Madhya Pradesh’s spiritual heritage.
4. Madhya Pradesh is renowned for its religious significance. Can you elaborate on the prominent temples and the cultural traditions associated with them in the region?
Madhya Pradesh holds a prominent place in India’s spiritual history with its ancient temples and vibrant cultural traditions. Ujjain, one of India’s oldest cities, is home to the Mahakaleshwar Temple, a Jyotirlinga site famous for its unique Bhasma Aarti performed at dawn. Omkareshwar, another sacred Jyotirlinga site, is located on an island shaped like the ‘Om’ symbol, making it a major pilgrimage destination. The Bhojeshwar Temple near Bhopal, with its massive Shiva Lingam, stands as a marvel of ancient architecture. Chitrakoot, connected to the Ramayana, remains a significant place of devotion, with sacred sites like Ramghat and Kamadgiri. These temples are not only places of worship but also vibrant centers of culture, rituals, and festivals. Visitors can witness grand celebrations like Maha Shivaratri, Narmada Jayanti, and Kartik Purnima, each reflecting the spiritual essence of Madhya Pradesh.
5. Considering the diverse climate across the state, what would you say is the ideal time of year for tourists to experience the best of Madhya Pradesh?
The ideal time to visit Madhya Pradesh is from October to March when the weather is pleasant, making it perfect for exploring both nature and heritage sites. This period is ideal for wildlife safaris, as the cooler temperatures encourage more wildlife activity. It also coincides with major cultural events, such as the Khajuraho Dance Festival in February and the Tansen Music Festival in Gwalior in December. During winter, Pachmarhi offers misty landscapes and scenic waterfalls. While summer (April to June) can be hot, it’s an excellent time for wildlife sightings as animals gather around waterholes in national parks. The monsoon season (July to September) transforms destinations like Satpura National Park and Mandu into lush green paradises, though some parks may be less accessible. Overall, the months from October to March offer the most comfortable and rewarding experience.
6. Wildlife tourism is a significant aspect of Madhya Pradesh’s appeal. What initiatives are in place to promote and preserve the state’s national parks and wildlife sanctuaries?
Wildlife tourism is a cornerstone of Madhya Pradesh’s appeal, and we are deeply committed to preserving the state’s rich biodiversity. With 12 national parks and 8 tiger reserves, the state boasts a variety of habitats and ecosystems. One landmark initiative is the Cheetah Reintroduction Project at Kuno National Park, marking the return of cheetahs to India after a 70-year absence. We are also working to develop the Gandhi Sagar Wildlife Sanctuary as an additional habitat for cheetahs, focusing on prey restoration and ecological balance.
To support these efforts, we actively engage local communities, with over 400 ‘Cheetah Mitras’ from nearby villages participating in awareness programs and conservation activities. Additionally, we promote eco-friendly tourism by encouraging responsible safaris, nature walks, and sustainable accommodations to minimize environmental impact. Advanced technology-driven surveillance and regular forest patrols are implemented to prevent poaching and protect wildlife. Through a balanced approach of conservation, community involvement, and sustainable tourism, Madhya Pradesh ensures that visitors can enjoy its natural wonders while contributing to their preservation.
7. How does the Madhya Pradesh Tourism Board ensure sustainable and responsible tourism practices within the state?
The Madhya Pradesh Tourism Board is committed to fostering sustainable and responsible tourism that benefits both visitors and local communities. A key initiative in this effort is the Rural Tourism Mission, which aims to develop over 100 villages into tourist destinations, offering approximately 1,000 homestays. This initiative provides travelers with authentic, immersive cultural experiences while empowering local communities economically.
Three villages—Pranpur, Sabarvani, and Ladpura Khas—have been recognized by the Ministry of Tourism as ‘Best Tourism Villages.’ In these villages, visitors can participate in activities that highlight local traditions, such as cooking classes, Chanderi weaving demonstrations, and folk music performances. They can also engage in rural activities like farming, bullock cart rides, and nature walks, fostering a deeper connection to the land and its people.
These efforts, along with our focus on preserving the environment and promoting cultural heritage, ensure that tourism in Madhya Pradesh is both enriching for visitors and beneficial to local communities. Through these initiatives, we aim to create a tourism ecosystem that is sustainable, responsible, and economically beneficial for all.
